And need I specify what you should be doing?
I am going to do what Anjan has recommended. For a start,
No more buying fuel at the Reliance petrol pump in Vashi. Will buy from HP.
If anyone has more ideas to add to this list, we'd love to hear!
A boycott is a time-tested form of protest against the actions of a state (as represented by its "management" or "government"). Think about the Swadeshi movement, for instance - its participants chose not to buy British goods not only as a positive endorsement to India's handloom industry, but also an economic action that disrupted the British textiles supply-demand curve. Were those factories not staffed by people like the employees that you refer to, or run by businessmen whose intention was anything other than to make an honest living - supported by a nation-state that was quietly pursuing its agenda of repression against India? Did the owners of those factories stand up and pressurize the British monarchy to give India its freedom - or did the collective weight of the Indian protests in both non-violent and militant expression drive the British out? We all make choices.
Arvind Mills and the other companies that chose to be where they are made theirs. It is our belief that a widespread boycott will compel them to rethink this - and to put pressure on the state leadership to at least shift away from the politics of hate if they are to retain their economic position.
List of companies to watch for:
The list is rather long and still under scrutiny for accuracy (we do not wish to penalize companies that may have registered their offices there years ago but operate de facto HQs from elsewhere - it is quite a hassle to switch the State for a Corporate office)... still, here are some of the obvious ones identified so far:
Arvind Mills (Healthier Alternative is KG Denim I think)
Amul (Britannia/Nestle are alternatives)